Finding McLuhan: The Mind / The Man / The Message" should be considered an essential addition to academic library Communication Theory
& Practice reference collections and the supplemental studies lists for students, as well as being of immense value to non-specialist general readers with an interest in the life and work of Marshall McLuhan.
The importance of re-orienting communication discipline in general and communication theory
in particular should be well understood.
With a focus on his contributions to media studies and communication theory
, Winkin (communication, Ecole normale superieure, Paris, France) and Leeds-Hurwitz (communication, U.
26] Yin hui, Impact of Media Evolution and Communication Theory
on Educational Materials, Modern Education Science, 2009.
In his conclusions, Castells presents the beginnings of a general communication theory
of power, which we have to specify he does so by mainly presenting a methodological approach as well as general hypotheses for others to investigate.
More metaphors are introduced by Mattelart who describes 17th and 18th century communication theory
as emanating from new developments in topography (canals), engineering (bridges), and medicine (circulation).
Inspired by the Senufo concept of kologo--the path or direction people choose to follow in life--King organizes her material around, first, her own story ("My Personal Path"), followed by an introduction to music communication theory
("Pathways to Music Communication Research"), the specific ethnic group featured in her study ("The Senufo and Their Life-Paths'), the role of music in faith-sharing ("Musical Paths to Christian Communication'), and, finally, song text analysis ("A Path to Worldview Discovery").
Engaging Theories in Family Communication covers uncharted territory in its field, as it deals exclusively with family communication theory
It is an elementary tenet of communication theory
that transmitted messages are encoded by a sender and decoded by a receiver.
The Examination for Accreditation in Public Relations measures a candidate's knowledge, skills and abilities in the practice of public relations, including communication theory
, management science and ethics.
Founded in October 2000 by a team with extensive networking system level experience, as well as in-depth expertise in communication theory
and silicon design, Dune Networks is headquartered in Sunnyvale, California, and has an R&D center in Yakum Industrial Park, Israel.
Multilevel, multidisciplinary, and interdisciplinary research is also encouraged, especially studies that incorporate individual, family, community, and societal mediators of health literacy in childhood and adulthood, or state-of-the-art health communication theory