conation


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Related to conation: conative

conation

mental aspects of doing, as opposed to feeling (affection) and thinking (cognition). The term now has limited currency, but was used by PARSONS.
References in periodicals archive ?
I would not fully understand these differences until decades later when I began to study the concept of conation, the individual's natural and preferred mode of action when approaching a challenge.
Papadopoulos, Heslop and Bamossy (1989) found conation to be salient to consumers' desired level of interaction with a given country.
Thus one can apply the notion of cognition, affect, and conation to a Shell logo at the Daytona 500, a Nokia product placement in a movie, a newspaper article about the VW Bug, or the appearance of the Z3 on Jay Leno's Tonight Show.
Yet the activities of the TPSI have a conation or "effort" toward the discursive activities of the understanding (pp.
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Etymologically, conation means trying, but the concept seems closest to the modern idea of intentional action.
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Attitude as reflected by its evaluative nature has often been theorized as either a multidimensional construct, consisting of cognition, affect, and conation (Ajzen, 2005; Bagozzi, 1978; Breckler, 1984; Eagly & Chaiken, 1993; Kothandapani, 1971; Ostrom, 1969; cf.
Thus, the summary of the empirical findings for comparative advertising below follows the "learning" hierarchy model stages: cognition, affect, and conation.
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