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content analysis |
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content analysis [′kän‚tent ə′nal·ə·səs] (computer science) A method of automatically assigning words that identify the content of information items or search requests in an information retrieval system. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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| Content analysis is a highly flexible research method that has been widely used in library and information science (LIS) studies with varying research goals and objectives. Following several years of study and trial in the advertising industry, Jody Moxham created an analytical system of content analysis that determines what will be communicated, how persuasive the message is, and whether the advertising objectives are likely to be met. The content analysis was based on content, authorship, and institutional affiliation. |
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