content analysis


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content analysis

[′kän‚tent ə′nal·ə·səs]
(computer science)
A method of automatically assigning words that identify the content of information items or search requests in an information retrieval system.

content analysis

a research technique for the objective, quantitative and systematic study of communication content. It involves charting or counting the incidence, or coincidence, of particular items belonging to a set of (usually) predetermined categories. It has been used, for example, to explore political balance and bias in communication by counting the number of references or time allocation given to political groups. Critics of content analysis challenge the assumption that meanings can be studied quantitatively, arguing that meanings are conveyed by absence as well as presence, and by context rather than frequency. However, in its more sophisticated forms, content analysis can take account of these critiques, and can make a powerful contribution to sociological analysis (see also GLASGOW MEDIA GROUP).
References in periodicals archive ?
This article characterizes content analysis as a systematic, rigorous approach to analyzing documents obtained or generated in the course of research.
Noor Fatima in which she has done content analysis of editorials and lead stories from main four newspapers of that time, during PNA movement.
In order to accomplish this, we conducted a thematic quantitative content analysis of available programs from previous AMSA conferences.
Content optimisation platform company Ecordia has announced the availability of its new predictive content analysis application, the Ecordia Content Optimizer.
Researchers from the US and Europe, whose fields are not identified, introduce and illustrate a computerized methodology for measuring the magnitude of diverse mental states, emotions, and neuropsychiatric dimensions from the content analysis of speech and verbal texts.
Content analysis is a methodological technique that I have used extensively in my own research career and one that I often find in papers that I review.
Preceding the content analysis are chapters on the authors' social backgrounds and brief and alarmingly superficial overviews of the literature on popular culture and resistance, and other, pre-punk, subversive musical genres.
The authors' understanding of content analysis is "informed by a view of the centrality of content to the theoretically significant processes and effects of communication .
For example, I teach ethnographic approaches associated with anthropology, focus groups used in marketing and advertising, case studies from management research, content analysis from mass communications, and document research used in history.
Articles in this issue are arranged alphabetically by research method and include case study, content analysis, critical incident, discourse analysis, ethnography, evaluation research, life history, longitudinal design, meta-analysis, observation, observation of babies and toddlers, and systematic reviews.

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