content analysis


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content analysis

[′kän‚tent ə′nal·ə·səs]
(computer science)
A method of automatically assigning words that identify the content of information items or search requests in an information retrieval system.

content analysis

a research technique for the objective, quantitative and systematic study of communication content. It involves charting or counting the incidence, or coincidence, of particular items belonging to a set of (usually) predetermined categories. It has been used, for example, to explore political balance and bias in communication by counting the number of references or time allocation given to political groups. Critics of content analysis challenge the assumption that meanings can be studied quantitatively, arguing that meanings are conveyed by absence as well as presence, and by context rather than frequency. However, in its more sophisticated forms, content analysis can take account of these critiques, and can make a powerful contribution to sociological analysis (see also GLASGOW MEDIA GROUP).
References in periodicals archive ?
We developed the Multidimensional Interaction Analysis Tool (MIAT), which can facilitate a multidimensional (quantitative analysis, content analysis, and structural analysis) analysis of online interactions among individuals in a group, as well as conceptualize those interactions in a visual way.
This concern about content analysis has become increasingly important to me because of a disconcerting sameness that I have begun to find in at least some of the research that I read that features this methodology.
Instead, they chose to present, and briefly discuss, methods and strategies of computer-supported content analysis.
Gender Role Portrayals in Japanese Advertising: A Magazine Content Analysis.
The data were then analyzed using a content analysis.
Two of its four sections present the theory and use of content analysis to study the cahiers.
In light of growing demand for dynamic, content-rich Web applications, designers should keep in mind that content analysis requires considerable time investment.
In particular, the chapters on thematic apperceptive methods in survey research, motivational configurations and content analysis of archival materials, personal documents and everyday verbal productions whet the appetite but will not satisfy the hungry.
In the social sciences, content analysis is used to accomplish the following objectives:
Serendipitous findings of the study included: 1) certain modal coping and information responses to the caregivers, (2) response patterns of subgroups of caregivers, and (3) a content analysis of the open-ended question on the questionnaire.
Global leader in high content screening introduces latest version of Columbus data storage and analysis system at 2012 High Content Analysis Conference in San Francisco

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