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contextual ad

   Also found in: Wikipedia 0.01 sec.
contextual ad
An advertisement that is targeted to the user based on words entered into a search engine or a profile of the user's purchasing or Web surfing habits. See contextual marketing.


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Google Adsense Ads are small contextual ads that are published on web sites with the consent of the web site''s owner.
Other than Adsense there are also other contextual ad networks such as Bidvertiser and Adbrite.
which analysed 600 companies in Russia, show that spend on contextual ads will be between $320m (£196m) and $450m (£276m) by the end of the year while search spend is set to be between $250m (£153m) and $400m (£254m).
 
 
 
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