contextual marketing


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contextual marketing

Delivering ads to users based on their preferences. Adware programs analyze a user's Web surfing habits to determine the type of merchandise they are likely to purchase. As a result of the analysis, "contextual ads" are made to pop up periodically.

Contextual marketing is widely implemented by search engines. They display ads on the results pages based on the key words users enter for a search. In addition, contextual marketing is available for websites in general. The service offers to place ads on pages that are geared to the audience likely to visit the site. See adware.
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The Sitecore Experience Platform provides content management, contextual marketing and omni-channel automation to create a positive user experience.
The collaborative work of data analysis experts Martin Oberhofer, Eberhard Hechler, Ivan Milman, Scott Schumacher, and Dan Wolfson, "Beyond Big Data: Using Social MDM to Drive Deep Customer Insight" is a 272 page compendium devoted to Master Data Management (MDM) concepts, techniques, components, functions, interactions, value relationships, technologies, targeted contextual marketing, employee productivity, and more.
Also, this operator will use Allot's solutions to extract and apply contextual marketing promotions across its network to ensure a high quality of experience (QoE) for subscribers using video and other applications.
We find that this combination of onsite managed marketing services together with our contextual marketing and big data analytics platform generate demonstrable incremental revenues for our clients of between three and five per cent each year.
VoltDB's High Velocity Operational Database Further Enhances Flytxt's Real-time Analytics and Contextual Marketing Capabilities to Monetize Data Faster and More Efficiently
Not only is it generating a wealth of actionable data for contextual marketing, but it is turning into the main marketing and communication channel given its immediate nature, share of mind and reach," said Zink.
Part A reviews theories and perspectives, touching on areas such as contextual marketing, entrepreneurial marketing orientation in SMEs, and entrepreneurial capital and networks.
Lisa Cecchini, Situation's director of media and insights, wonders if the current atmosphere will lead to a resurgence of contextual marketing, e.
Guests will have the opportunity to experience interactive, hands-on innovative solutions brought to market by Amdocs and selected startup company partners, including demonstrations in the areas of contextual marketing and selling, retail experience, video services, home security, health care and business-to-business.
Self-service and contextual marketing solutions provider Globys and fibre-based communications services provider Level 3 Communications Inc (Nasdaq:LVLT) announced on Monday the availability of Invoice Management, which will provide bill reporting and analytics to Level 3's business customers.
San Francisco-based Merchandising Avenue performs what's called contextual marketing, a process by which content-rich sites like the online version of the San Dieg) Union Tribune, women's portal shenetworks.