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contextual marketing

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contextual marketing

Delivering ads to users based on their preferences. Adware programs analyze a user's Web surfing habits to determine the type of merchandise they are likely to purchase. As a result of the analysis, "contextual ads" are made to pop up periodically.

Contextual marketing is widely implemented by search engines. They display ads on the results pages based on the key words users enter for a search. In addition, contextual marketing is available for Web sites in general. The service offers to place ads on pages that are geared to the audience likely to visit the site. See adware.



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For traditional retailers, employing contextual marketing techniques enables them to complement their core business by driving prime customers directly to local outlets where they can physically touch products and interact with salespeople.
Web-based marketing remains viable if well executed. (Entrepreneur's ... by Carter, Kimberly / Los Angeles Business Journal
com operates the interCLICK Network, a highly targeted contextual marketing network designed to balance the interests of publishers, advertisers and users.
Customer Acquisition Network Acquires Top-Tier Internet Ad Network, ... by Business Wire
360i augments its clients' campaigns using Search Informed Media(SM), spanning contextual marketing, display media, and emerging media such as mobile and video marketing, drawing on the insights gleaned from analyzing search behavior.
360i Partners with Channel Intelligence to Offer Comparison Shopping ... by Business Wire
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