Printer Friendly
The Free Dictionary
982,612,451 visitors served.
?
Dictionary/
thesaurus
Medical
dictionary
Legal
dictionary
Financial
dictionary
Acronyms
 
Idioms
Encyclopedia
Wikipedia
encyclopedia
?

contextual marketing

    0.06 sec.

Delivering ads to users based on their preferences. Adware programs analyze a user's Web surfing habits to determine the type of merchandise they are likely to purchase. As a result of the analysis, "contextual ads" are made to pop up periodically.

Contextual marketing is widely implemented by search engines. They display ads on the results pages based on the key words users enter for a search. In addition, contextual marketing is available for Web sites in general. The service offers to place ads on pages that are geared to the audience likely to visit the site. See adware.


?Page tools
Printer friendly
Cite / link
Email
Feedback
? Mentioned in ? References in periodicals archive
 
For traditional retailers, employing contextual marketing techniques enables them to complement their core business by driving prime customers directly to local outlets where they can physically touch products and interact with salespeople.
com operates the interCLICK Network, a highly targeted contextual marketing network designed to balance the interests of publishers, advertisers and users.
360i augments its clients' campaigns using Search Informed Media(SM), spanning contextual marketing, display media, and emerging media such as mobile and video marketing, drawing on the insights gleaned from analyzing search behavior.
 
Encyclopedia browser? ? Full browser
 
 
Encyclopedia
?

Disclaimer | Privacy policy | Feedback | Copyright © 2008 Farlex, Inc.
All content on this website, including dictionary, thesaurus, literature, geography, and other reference data is for informational purposes only. This information should not be considered complete, up to date, and is not intended to be used in place of a visit, consultation, or advice of a legal, medical, or any other professional. Terms of Use.