contextual marketing


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contextual marketing

Delivering ads to users based on their preferences. Adware programs analyze a user's Web surfing habits to determine the type of merchandise they are likely to purchase. As a result of the analysis, "contextual ads" are made to pop up periodically.

Contextual marketing is widely implemented by search engines. They display ads on the results pages based on the key words users enter for a search. In addition, contextual marketing is available for Web sites in general. The service offers to place ads on pages that are geared to the audience likely to visit the site. See adware.
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Telco marketers are expected to be able to combine operational, network and customer billing data into one application, unleashing the power of truly contextual marketing.
Web Channel Experience Management to optimize their online sales and marketing channel performance by infusing every aspect of their customers' online experience with rich, contextual marketing information.
SYDNEY, NEW YORK and LONDON, June 11, 2014 /PRNewswire/ -- Emagine International, a specialist provider of real-time contextual customer marketing software and managed services, today announced that Vodacom DRC has signed to use its Campaign Management Platform and Managed Marketing Operations services to execute contextual marketing campaigns.
During this time, these properties diversified their revenue and grew their market positions through a variety of new products and services, including custom and interactive websites, online games, webcasts and lead generation, SEO, and contextual marketing programs.
The only way operators can meet the growing trend toward exciting new use cases such as personalized mobile service plans for families and businesses, sponsored applications, content as a service, on-device contextual marketing and real-time on-device customer care, while also reducing operating costs, is to extend and enhance their OSS/BSS and policy orchestration systems," said Greg Raleigh, Founder and CEO of ItsOn.
The Pontis Marketing Delivery Platform (MDP[TM]) for mobile, TV and fixed line operators is the only real time fulfilment and execution system for personalized and contextual marketing offers across platforms and channels.
Amdocs big data applications : A comprehensive set of applications driving better decision making and actionable recommendations to address service providers' business needs in the areas of network optimization; operational optimization; contextual marketing and customer care and experience.
The company leads the direct response industry in single product sales, utilizing cutting-edge technologies and e-commerce solutions to design, deploy and manage strategic online marketing campaigns including email procurement, banner and pop-up placement, search engine optimization and contextual marketing.
de and N24 have developed their websites with CoreMedia's industry-leading WCM platform, CoreMedia CMS, which enables businesses to create dynamic, reliable, context-aware experiences online and on any channel, and Mondou has leveraged CoreMedia LiveContext to optimize its online sales and marketing channel performance with rich, contextual marketing information across touchpoints.
Aisle7 Promote[TM] delivers a contextual marketing solution to promote private label, store programs and promotions alongside engaging, relevant content.
GLIL YAM, Israel -- Pontis Ltd, the creator of the first real-time contextual marketing & selling platform for Communication Service Providers (CSPs), today announced that its platform has been selected by VimpelCom, a leading international provider of telecommunications services operating in Russia, the Commonwealth of Independent States (CIS) and South-East Asia, to research the needs of 51 million mobile customers in Russia.
Later this year, apps using HangIt will have a new opportunity to use locational context to deliver contextual marketing across the network of participating apps on the HangIt Platform.