For the first time in the In-Text market, the Kontera Hybrid is offering an In-Text solution that incorporates contextually
relevant content and advertisements in a single unit whose unprecedented click-through rates serve as proof of the value provided to users, publishers and advertisers alike," said Yoav Shaham, CEO and Co-Founder at Kontera.
The company's patent-pending technology allows content of any type, including video, music, pictures or text, to be linked onto any web page dynamically and contextually
, based on the unique properties of that web page.
The product also features Vertical Email Portals, which contextually
organize communications and Web functionality that are related to specific companies or online activities.
Forrester defines RTIM as 'Enterprise marketing technology that delivers contextually
relevant experiences, value, and utility at the appropriate moment in the customer lifecycle via preferred customer touchpoints'.
That means personalized and contextually
relevant real-time interactions are no longer optional extras for marketers.
PwC's Mobile Innovations Forecast (MIF) Phase II, Virtual Context: Connecting Two Worlds article explores how consumer demands for more contextually
intelligent mobile devices and services are causing Communications Service Providers (CSPs) to re-evaluate how their networks can become robust enough to handle communications traffic with both high volume and high levels of complexity.
Focus groups were conducted across three stakeholder groups (fifteen parents, nineteen adolescents in the 7th and 8th grades, and eight teachers and staff members) to determine the culturally and contextually
based coping strategies employed by youth.
Some of Baca's stories contain strong language that is contextually
and aesthetically appropriate; however, teachers and parents need to decide whether younger readers should be exposed to these exceptionally well-written and important stories.
A number of studies have verified that when subjects are taught to make conditional discriminations in particular contexts, they will subsequently demonstrate equivalence relations that are contextually
controlled (Bush, Sidman, & de Rose, 1989; Gatch & Osborne, 1989; Lazar & Kotlarchyk, 1986; Wulfert & Hayes, 1988).
The resulting book, then, is methodologically sophisticated; it identifies as best as possible that objective truths are available to us even as we recognize that they are constructed contingently and must be contextually
situated, even as we highlight that they are always unstable and always under interpretation.
The concluding chapters on Poe's Pym and Douglass's Narrative are individually useful and interesting as contextually
based readings of canonical texts (Gardner's reading of Poe draws interestingly on Poe's dabblings in graphology), but they are less convincing as the culmination of the overall argument of Master Plots.
When highlighted information is clicked, a pop-up menu appears, providing contextually