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creativity

   Also found in: Dictionary/thesaurus, Medical, Legal, Wikipedia 0.07 sec.

creativity

Ability to produce something new through imaginative skill, whether a new solution to a problem, a new method or device, or a new artistic object or form. The term generally refers to a richness of ideas and originality of thinking. Psychological studies of highly creative people have shown that many have a strong interest in apparent disorder, contradiction, and imbalance, which seem to be perceived as challenges. Such individuals may possess an exceptionally deep, broad, and flexible awareness of themselves. Studies also show that intelligence has little correlation with creativity; thus, a highly intelligent person may not be very creative. See also genius; gifted child.



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Written by Pat Fallon (co-founder and chairman of Fallon Worldwide, a subsidiary of one of the world's largest advertising and media conglomerates) and Fred Senn (co-founder and partner with Fallon Worldwide), Juicing The Orange: How To Turn Creativity Into A Powerful Business Advantage is a no-nonsense guide to applying creativity to move the business market in one's favor.
Paul Torrance Creativity Award from the Creativity Division of the National Association for Gifted Children) is a no-nonsense guide to the concept of giftedness in children, and how parents can provide opportunities to cultivate their children's gifts.
Only recently has creativity been so widely recognized as a source of wealth and as a way of realizing the Millennium Development Goals of promoting gender equality and developing a global partnership for development.
 
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