cross promotion


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cross promotion

Also called "cross media," cross promotion is advertising one kind of media from another. When a Web site is promoted using traditional media such as radio, TV and magazines, it also called "offline advertising." See branding.
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Fanscape CEO Larry Weintraub stresses the importance of online cross promotions, "Our concept was to create a mammoth amount of impressions by combining online advertising and online marketing.
We are excited to give dealerships the opportunity to join with other promotional partners in such a high-profile Disney-Pixar cross promotion.
The company plans to utilize cross promotion marketing of additional products and services to expand its customer base to 100,000 and increase revenues to the $1 million to $5 million dollar range.
Care Concept's assets represented by long-term client relationships and strategic holdings are both valuable in themselves and create real opportunities for cross promotion.
The companies have worked together previously in special capacities, most notably with the Kellogg Company (NYSE: K) 2003 Kellogg's(TM) Gospel Sing-Off(TM) promotion, a major initiative targeting Christian youth, where the companies effectively drove awareness of the event and user registrations through targeted cross promotion between the GospelCity.