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cross promotion |
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cross promotionAdvertising a Web site using traditional media such as radio, TV and magazines. Same as "offline advertising" and "cross media." See branding. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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com, as well as a cross promotion with Def Jam's online division. Through the cross promotion of our film 'My Girl' with our record division, we sold over $1 million copies of the album," Schulhof said. According to Chandler-Pepelnjak, "This case study, the first of its kind, validates that cross promotion significantly contributes to an increase in VOD viewership, and that time of day is just as critical as the content running. |
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