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crowdsourcing

   Also found in: Wikipedia 0.06 sec.

Using the general public to do research or other work, which may or may not be paid. For example, Amazon.com's Mechanical Turk (www.mturk.com) enables people to enter a task description and an amount they will pay for its completion. A body of workers (the Turks; the crowd) peruse the job list and fulfill the tasks. InnoCentive (www.innocentive.com) enlists scientists worldwide to do research for pharmaceutical, biotech, agribusiness and other companies. Awards are issued for solutions that best meet requirements.

Elicit the Crowd
The term may also refer to user-generated content. For example, if a natural disaster strikes an area, locals can capture and upload images before a professional news crew arrives. In addition, rather than hire a professional poll taker, using a Web site or blog to ask the public for an opinion may often be the fastest way to generate comments and suggestions. See user-generated content, Mechanical Turk and Google Answers.
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Todd also threw out a number of new words--at least new to me: crowdsourcing (I still haven't grasped that one); linkbait; frenemies (making friends out of enemies such as Google or even your competitors, which is related to her statement, "Partnerships are the new patents"); and media tapas (information by the slice).
E-marketing experts perform immersion baptism on 270 SIPA conference ... by Swift, Paul / The Newsletter on Newsletters
Crowdcasting is the intersection of broadcasting and crowdsourcing which uses a combination of push and pull strategies to first engage an audience to build a network of participants.
McGill University Wins Fourth Annual Innovation Challenge(R) ... by Business Wire
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