personalization

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Related to customization: Mass customization

personalization

Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. The personalization may be done by the user, the website or both and may be aimed at the general public or company employees. See B2E portal and corporate portal.
References in periodicals archive ?
Fujitsu is now building on that success and the knowhow it has accumulated to date by organizing its customization options into a menu that enables easy decision making for customers.
Fujitsu has created three customization patterns - rebranding, appliances, and kitting - which are among the most frequently requested sets of customization options from the menu of 200.
So the idea behind bringing player customization was to woo the casual player into playing more and this option will help them to grasp the title.
Mass customization by its very nature consists not only of the customizable product offering but of the co-design experience.
This year, we take a look at seven high-growth areas that are creating fresh business opportunities for young entrepreneurs: car customization, admissions consulting, lifestyle management services, mobile technology, security and privacy, home entertainment, and health and wellness.
In his 2003 book Software: An Intimate Portrait of Larry Ellison and Oracle, author Matthew Symonds shows the Oracle founder trying as early as 1999 to persuade businesses that they could get 80 percent of the value of technology by using it as it came instead of customizing it--this despite the fact that customization put money in Oracle's pockets.
While mass customization will help reduce inventory for the manufacturer and the retailer because the apparel maker is producing garments to order, there are technology costs involved in mass customization that have to be factored into the cost of the garment.
I think the most critical thing is to make sure the supply side and the demand side are tied together in any mass customization project," he says.
This report examines how manufacturers can use mass customization to meet consumer trends and direct their business strategy.
Car customization shops across the San Fernando Valley report a boom in business installing luxury video and audio systems, a trend primarily driven by parents who don't relish a five- or six-hour drive without something to keep the kids busy.
Adopting a system of mass customization, however, would require Ohaus to adopt a vastly different approach to every aspect of its business.

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