cyberactivism


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cyberactivism

Using e-mail, blogs and social networking sites to publicize a cause by disseminating information quickly that is unavailable through normal government and commercial news sources, which may or may not eventually catch up. Cyberactivism can help promote a cause, product, company, politician or a revolution; witness the extraordinary amount of cyberactivism in the Middle East after the turn of the century.

Known by Many Names
Cyberactivism is also called "Internet activism," "electronic advocacy," "e-campaigning," "e-activism" and "online organizing." See social networking site.
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We begin by briefly reviewing relevant literature pertaining to New Social Movements and cyberactivism, more specifically consumer online interactions, and rhetorical strategies.
Cyberactivism is generally defined as the active engagement of individuals within information-based networks built in computer-mediated environments (e.
Cyberactivism frequently happens when activists are at home, comfortably placed in front of their personal computers.
A key aspect of NSMs, and, we posit, of cyberactivism, are framing processes.
We demonstrate that online consumer activism is closer to the new social movements, representing a form of cyberactivism, as they use technology and the properties of the web to mobilize supporters and resources.