data hygiene

data hygiene

The condition of data in a database. Clean data are error free or have very few errors. Dirty data have errors, including incorrect spelling and punctuation of names and addresses, redundant data in several records or simply erroneous data (not the correct amounts, names, etc.). See address cleansing.
Mentioned in ?
References in periodicals archive ?
Experian found that combining UAA Clearinghouse's data with Experian's data hygiene processing identified an average of more than 2 percent of mail files with potentially undeliverable records.
BB Direct is a provider of mailing lists, database enhancement services, and data hygiene processes to the reseller community.
Marketers are taking action to improve their data hygiene: Marketers are 53 percent more likely to execute data hygiene techniques than they were in 2013.
Worldata has two offices located in South Florida providing the following key services: Postal and Email Acquisition & Brokerage, List Management, Custom Marketing Solutions, Database Marketing Services, Email Transmission and Tracking, Data Hygiene and Processing and Overall Data Consulting Services.
Revspring's core service offering includes data hygiene and analytics, secure document creation and delivery, multi-channel communications, electronic billing and archival services and online payment tools, all while ensuring compliance with regulatory guidelines.
Services include marketing analytics, data hygiene, predictive modeling, segment targeting (RFM analysis), matchback analysis, attribution, lifetime value (LTV), and multi-channel strategy consulting.
These include the ability to analyze data in Hive databases on Hadoop "in place" without extraction and the ability to perform data hygiene tasks, including data cleansing, enrichment, matching and de-duplication directly inside the Hadoop cluster through Hadoop code generation.
provider database of more than 3 million records updated monthly the CarePrecise Access Complete dataset includes NPI, license information, Medicare and Medicaid numbers, complete provider taxonomy, contact information with 9-digit zips, phone and fax, practice and mailing address and more for applications in data hygiene, crosswalking, research and marketing.
Impressionwise) A data hygiene software designed to remove non-deliverable data elements while purging any email-based traps, secondary moles, and other third party oversight seeds.
Only 16% of marketers state that they practice data hygiene or practice data house-holding to understand multiple customer/accounts within a single household.
With powerful data hygiene, and the ability to integrate data from multiple channels, it delivers a true multichannel, 360-degree view of customer and prospect information for marketing teams.
An offline record," he explained, "anchored with a street address, enables data hygiene, selectivity and segmentation, enhancement and modeling to a degree just not otherwise possible.