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demographics

   Also found in: Dictionary/thesaurus, Medical, Wikipedia 0.07 sec.

The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data.


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Next, changing demographics and psychographics, as well as declining profit margins, are causing managers to focus more on attracting, developing, rewarding and retaining qualified staff.
Foot, who holds a doctorate in economics from Harvard University, spoke to the audience about his best-selling Boom, Bust & Echo series and put into perspective population statistics from around the North and around the world over the last century, and how demographics can dictate the direction of the economy.
The board also will consider hiring a demographics firm at a cost of $15,480 to help the district plan for future campuses.
 
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