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(in psychology), an experience characterized by a more or less conscious notion of intention to accomplish some act (action). The realization of this act is experienced as the satisfaction of the desire. The word “desire” is most often used to mean an emotionally colored attraction toward some object. In this sense there is the connection of desire with feelings, emotions, and affects. Ethics and social psychology regard desire primarily from the viewpoint of its conditioning by social norms and values—in this sense desire is understood as an intention, more correctly as an impulse to achieve some goal, ideal, or daydream.

Desire is one of the most important elements of those psychological states of the personality that anticipate its behavior and activity. It characterizes primarily the motivational and volitional aspect of these states. Therefore, desire is described in psychology not only as an attraction (the emotional aspect) or striving (the value aspect) toward the object of activity but also as the will and intention of carrying out the very process of this activity. Will is understood here as the manifestation of the personality—that is, its volition, while intention is understood as the conscious inducement to realizing the action, which includes consciousness of the need for it.

The development of desire is determined both by the object of desire and the means and conditions of its satisfaction and by the persistence, duration, and strength of the desire itself. Depending on these factors desire may be feasible, unreal, contradictory, reckless, or purposeful. Desires, along with interests and convictions, characterize the conscious attitude of man to his activity.


Blonskii, P. P. “Psikhologiia zhelaniia.” Voprosy psikhologii, 1965, no. 5.
Rubinshtein, S. L. Osnovy obshchei psikhologii, 2nd ed. Moscow, 1946.


References in periodicals archive ?
Tobacco, Banks and Budget Airlines finished last in the desirability race.
ICONIC: The Vantage, one of the models from Aston Martin, the brand at the top of the desirability list
This study solicited principals' perceptions of their desirability for professional development as it related to the high stakes accountability in terms of current legislation.
Social desirability bias is commonly mentioned in reference to questioning surrounding healthful eating habits, medical research and drug use.
Participants viewed the two-minute clips and then were asked about the video quality of the clips and desirability of the movie content.
However, to win important awards like these, several years running, in what is a highly competitive marketplace, really is testament to the desirability, capability and practicality of our product offering and is something of which we are tremendously proud.
Key words: sexual experience, dating desirability, marriage desirability.
Opportunities also include the desirability of more formally analyzing different velocities of international transmission, and different inertias in reacting to international influences, depending on time and topic, and the desirability of active dialogues among some of the large regional analysts--Indian ocean regionalists, for example, with Atlantic world adepts and Europe-wide formulations.
A stronger Chinese currency may further increase the desirability of U.
SPECIALIST magazine Auto Trader have come up with a desirability index for used cars based the correlation of sales of new models along with searches for second hand ones on its website.
There Clinton was schooled by influential economists and "free trade" strategists about the desirability of NAFTA and why he should join them in promoting its aims and working toward its implementation.
Glass's reckons that the sheer desirability of the new rag-top version of the Mini, which arrives here soon, will create a desperate shortage initially.