(redirected from desirability)
Also found in: Dictionary, Thesaurus, Medical, Legal, Wikipedia.



(in psychology), an experience characterized by a more or less conscious notion of intention to accomplish some act (action). The realization of this act is experienced as the satisfaction of the desire. The word “desire” is most often used to mean an emotionally colored attraction toward some object. In this sense there is the connection of desire with feelings, emotions, and affects. Ethics and social psychology regard desire primarily from the viewpoint of its conditioning by social norms and values—in this sense desire is understood as an intention, more correctly as an impulse to achieve some goal, ideal, or daydream.

Desire is one of the most important elements of those psychological states of the personality that anticipate its behavior and activity. It characterizes primarily the motivational and volitional aspect of these states. Therefore, desire is described in psychology not only as an attraction (the emotional aspect) or striving (the value aspect) toward the object of activity but also as the will and intention of carrying out the very process of this activity. Will is understood here as the manifestation of the personality—that is, its volition, while intention is understood as the conscious inducement to realizing the action, which includes consciousness of the need for it.

The development of desire is determined both by the object of desire and the means and conditions of its satisfaction and by the persistence, duration, and strength of the desire itself. Depending on these factors desire may be feasible, unreal, contradictory, reckless, or purposeful. Desires, along with interests and convictions, characterize the conscious attitude of man to his activity.


Blonskii, P. P. “Psikhologiia zhelaniia.” Voprosy psikhologii, 1965, no. 5.
Rubinshtein, S. L. Osnovy obshchei psikhologii, 2nd ed. Moscow, 1946.


References in periodicals archive ?
This paper aims at exploring the relationship between social desirability and subjective well-being, controlling for several socio-demographic variables which could affect this relationship (Brajsa-Zganec & Kaliterna-Lipovcan, 2006; Diener & Biswas-Diener, 2002; Diener, Suh, & Oishi, 1997; Kaliterna-Lipovcan & Prizmic-Larsen, 2006; Pavot & Diener, 2004), such as gender, age, education, marital/relationship status, and employment status.
The participants were classified as high and low in social desirability according to the median of the final score on the Marlowe-Crowne Social Desirability Scale: the personality traits' mean difference between baseline and follow-up assessments was compared using two independent sample t tests.
In a general manner, the desirability functions can be applied in order to incorporate the decision maker's preferences without any modification of the single-objective optimization algorithm.
Hypothesis 5: Subjective norm dimension of cognition has an influence on the perceived desirability dimension of cognition.
In other words, depressed (Starr & Davila, 2008) and dysphoric individuals (Siegel & Alloy, 1990) are rejected, but these results apply only in the social desirability dimension.
Study 1 was conducted as a pilot study providing first evidence for temporal distance's effects on the impact of desirability and feasibility on evaluation and exploitation intentions in a sample of students.
1) How do principals rate their desirability for professional development as it relates to meeting the high stakes accountability of the No Child Left Behind Act?
In recently completed research, we sought to assess evidence of social desirability bias for production process claims on two livestock products--pork chops and milk.
Participants viewed the two-minute clips and then were asked about the video quality of the clips and desirability of the movie content.
However, to win important awards like these, several years running, in what is a highly competitive marketplace, really is testament to the desirability, capability and practicality of our product offering and is something of which we are tremendously proud.
Table 2 shows mean frequency of use of condoms or other contraceptives in the last three months, as well as mean social desirability.
Previous research suggested that the instrument needed further validity testing relating it to other constructs (Farmer, 2005; Ferro, 2005; Vanderbleek, 2005), such as social desirability (Myers et al.