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(in psychology), an experience characterized by a more or less conscious notion of intention to accomplish some act (action). The realization of this act is experienced as the satisfaction of the desire. The word “desire” is most often used to mean an emotionally colored attraction toward some object. In this sense there is the connection of desire with feelings, emotions, and affects. Ethics and social psychology regard desire primarily from the viewpoint of its conditioning by social norms and values—in this sense desire is understood as an intention, more correctly as an impulse to achieve some goal, ideal, or daydream.

Desire is one of the most important elements of those psychological states of the personality that anticipate its behavior and activity. It characterizes primarily the motivational and volitional aspect of these states. Therefore, desire is described in psychology not only as an attraction (the emotional aspect) or striving (the value aspect) toward the object of activity but also as the will and intention of carrying out the very process of this activity. Will is understood here as the manifestation of the personality—that is, its volition, while intention is understood as the conscious inducement to realizing the action, which includes consciousness of the need for it.

The development of desire is determined both by the object of desire and the means and conditions of its satisfaction and by the persistence, duration, and strength of the desire itself. Depending on these factors desire may be feasible, unreal, contradictory, reckless, or purposeful. Desires, along with interests and convictions, characterize the conscious attitude of man to his activity.


Blonskii, P. P. “Psikhologiia zhelaniia.” Voprosy psikhologii, 1965, no. 5.
Rubinshtein, S. L. Osnovy obshchei psikhologii, 2nd ed. Moscow, 1946.


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Many breeders utilize exotic parents that exhibit some specific desirable trait.
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What's the deal: Set within a very desirable area of Helensburgh, offering a reception hallway and dining room with French doors leading to a decked patio.
Washington, Dec 30 (ANI): Tim Tebow was voted as the most desirable celebrity to have next door, while the cast of Jersey Shore was chosen as the least desirable neighbours, in a poll conducted by a real estate website.
It is possible, if UV's thrusters will be able to simultaneously realize the signal of UV's desirable motion and to compensate interactions between various degrees of freedom.
Former prime minister Mr Blair was the least desirable passenger for both female and male motorists, the survey by insurance company Diamond found.
Its unique three-story glass atrium and prime Fifth Avenue location make it among the most desirable retail spaces in the world.