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direct-mail marketing

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direct-mail marketing

Method of merchandising in which the seller's offer is made through mass mailing of a circular or catalog or through a newspaper or magazine advertisement, and in which the buyer places an order by mail, telephone, or Internet. The rise of retail mail-order selling occurred in the late 19th century, when U.S. firms such as Sears, Roebuck and Montgomery Ward built large businesses selling goods primarily to farmers. Its use has grown steadily since the introduction of computerized mailing lists after 1960; it is now employed by tens of thousands of firms, and it reaches virtually every consumer in the U.S.



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San Diego, has launched a new concept in electronic and direct-mail marketing to run on its Mortgage Quest[TM] marketing and customer relationship management (CRM) platform.
Parrish is planning another direct-mail marketing effort to bring attention to Invest in America and a new law that was recently passed referred to as the Cash for Clunkers bill.
3 billion Policy From prohibiting direct-mail marketing to mandatory menu labeling to paid sick-leave, the International Franchise Association has monitored more than 40 bills in the New York legislature over the last two-year cycle.
 
 
 
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