The increasing frequency of point-of-sale breaches and do-not-track
class-action law suits are described as an evolving cyber exposure.
A voluntary effort by the World Wide Web Consortium (W3C) to develop a unified voluntary approach to Do-Not-Track
browsing will resume this year with new leadership.
Jay Rockefeller (D-W VA) for introducing a Do-Not-Track
bill, which would charge the Federal Trade Commission with establishing standards by which consumers could tell online companies, including mobile applications, that they do not want their information collected.
AVG has a history of disrupting the status quo in the interest of protecting consumers; we had the first freemium security products and the industry's first active Do-Not-Track
It would give consumers the right to know what information is being collected about them, and it calls for do-not-track
technology in most major web browsers to make it easier for users to control online tracking.
Online tracking is fueling national debate over whether new do-not-track
laws are needed to safeguard consumers' online privacy.
It suggested allowing consumers to choose how much of their personal information to share by creating a do-not-track
system similar to its popular do-not-call list.
Federal Trade Commission to ask it to implement a do-not-track
list that would protect consumers from having their online activities unknowingly tracked, stored, and used by marketers and advertising networks.
This should include a Do-Not-Track
mechanism that would provide a simple, easy way for consumers to control the tracking of their online activities.
But the new do-not-track
button is not going to stop all Web tracking, the report said.
Rusu said, "As the process moves forward, we want to work with the key stakeholders to provide consumers greater do-not-track
protections, as well as protections aimed specifically at teens online.
In a 79-page document, the commission recommended a vast framework for commercial use of online consumer data, including a simple, universal do-not-track
mechanism that will give consumers control over online marketers just like they have over phone marketers through the national do-not-call registry.