do-not-track


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do-not-track

An appeal from the browser to the Web site to not track the user's surfing habits. Firefox was the first browser to include a do-not-track option for the user, and the others followed. However, the reason this is an "appeal" is because it relies on the cooperation of tracking companies that are self-regulating and offer an opt-out function. However, most of the large ad networks in the U.S. are compliant.

The "do-not-track=yes" is a header in the HTTP request for a Web page that is sent to the Web site. See tracking cookie and Web bug.


Firefox Privacy Setting
Clicking this box sends a DNT header with all Web page requests. Firefox was the first Web browser to offer this, and the others followed.
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References in periodicals archive ?
The increasing frequency of point-of-sale breaches and do-not-track class-action law suits are described as an evolving cyber exposure.
A voluntary effort by the World Wide Web Consortium (W3C) to develop a unified voluntary approach to Do-Not-Track browsing will resume this year with new leadership.
Jay Rockefeller (D-W VA) for introducing a Do-Not-Track bill, which would charge the Federal Trade Commission with establishing standards by which consumers could tell online companies, including mobile applications, that they do not want their information collected.
AVG has a history of disrupting the status quo in the interest of protecting consumers; we had the first freemium security products and the industry's first active Do-Not-Track feature.
It would give consumers the right to know what information is being collected about them, and it calls for do-not-track technology in most major web browsers to make it easier for users to control online tracking.
Online tracking is fueling national debate over whether new do-not-track laws are needed to safeguard consumers' online privacy.
It suggested allowing consumers to choose how much of their personal information to share by creating a do-not-track system similar to its popular do-not-call list.
Federal Trade Commission to ask it to implement a do-not-track list that would protect consumers from having their online activities unknowingly tracked, stored, and used by marketers and advertising networks.
This should include a Do-Not-Track mechanism that would provide a simple, easy way for consumers to control the tracking of their online activities.
But the new do-not-track button is not going to stop all Web tracking, the report said.
Rusu said, "As the process moves forward, we want to work with the key stakeholders to provide consumers greater do-not-track protections, as well as protections aimed specifically at teens online.
In a 79-page document, the commission recommended a vast framework for commercial use of online consumer data, including a simple, universal do-not-track mechanism that will give consumers control over online marketers just like they have over phone marketers through the national do-not-call registry.