domain parking

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domain parking

(1) Registering an Internet domain name in order to redirect a visitor to another site. For example, the Web site www.computerglossary.com is a parked domain that directs users to www.computerlanguage.com, the company's main site.

(2) Registering an Internet domain name for the sole purpose of deriving revenue from ads placed on the home page. Domain parking is done on a small scale by individuals (handful of names) and on a large scale (thousands of names) by domain parking publishers. See link site.

Domain Parking Ad Servers
There are several companies that specialize in serving ads to owners of parked domains. They serve ads that are relevant to the domain name being used and may also offer templates for parked domain owners to use to create their home pages.

Any unregistered name that sounds plausible can be chosen for a parked domain, because ads are available for almost every product and service on the planet. The parked domain owners (the "domainers") may also do domain name tasting to determine the effectiveness of the name (see domain tasting). See cybersquatting and type-in traffic.
References in periodicals archive ?
Olivier, D and Jearey, S 'New finding on domain name parking good news for brand owners', available at: <http://www.
The best domain name parking recognition highlights Sedo's broad variety of tools and services it offers for parking and monetizing domain names.
The Sedo report also found that advertising revenue generated from domain name parking, or matching pay-per-click advertisements with relevant domain names, also increased substantially on a per site basis as parked sites offered visitors more compelling content.
NU Domain Ltd also offers domain name parking services for customers who need to lock in a domain name but have no immediate plans to use it, the .
To facilitate successful transactions, Sedo has introduced a range of related services, including domain name escrow/transfer services, domain name appraisals, a domain brokerage service and paid domain name parking program.
Based on the ConcentricHost(TM) platform provided by Concentric Network Corporation, Great Plains Stores offers services including domain name parking and registration, e-mail services, web site hosting and e-commerce.
Great Plains will offer e-commerce and Web hosting services based on the robust ConcentricHost platform, including domain name parking and registration, e-mail services, Web hosting, and e-commerce.