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An appeal from the browser to the website to not track the user's surfing habits. Firefox was the first browser to include a do-not-track option for the user, and the others followed. However, the reason this is an "appeal" is because it relies on the cooperation of tracking companies that are self-regulating and offer an opt-out function. However, most of the large ad networks in the U.S. are compliant.

The "do-not-track=yes" is a header in the HTTP request for a Web page that is sent to the website. See tracking cookie and Web bug.

Firefox Privacy Setting
Clicking this box sends a DNT header with all Web page requests. Firefox was the first Web browser to offer this, and the others followed.
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References in periodicals archive ?
They don't track back really that often and when Liverpool break out they break with pace.
Tears, he said, just don't track levels of glucose in the blood closely enough to be used for monitoring.
Cooper and other coroners and health officials say they don't track repeat naloxone patients; they count only how many times the antidote has been used.
However, most software engineers don't track open source use, and most software executives don't realize there's a gap and a security/compliance risk.
Moreover, one would think that if government entities don't track
Those numbers don't track with how Texans voted in the top races in the last two elections.
Don't track the outdoor poultry mess into your home.
University figures had been boosted by big-ticket costs generally financed by student fees and other revenue lines that don't track back to taxpayers.
And disgruntled Rae said: "That was a step up in class for us and if you don't track runners at any level you get picked off.
On the equipment side, most people don't track information that well at all, and if they do, it's only at the contract level," said Michael Keeler, CEO of LeaseAccelerator, which provides equipment lease management software.
For example, only 31% view their vendor risk management program as "highly effective," while 38% said they don't track metrics on their programs' effectiveness.
Many advisers don't track their time, which is a mistake, says Randy Fuss, practice management consultant at CUNA Mutual Retirement in San Francisco.

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