doorway page


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doorway page

A Web page that is designed to appeal to search engine spiders that continually comb the Web looking for pages to index. Also known as a "bridge page" or "jump page," the doorway page contains words and phrases that make it more likely to be indexed by a greater number of search engines. Doorway pages do not contain any messages or ads for users, rather they serve only to send them to the real page either automatically with a fast meta refresh or manually via a "Click Here" button. See meta refresh, link site and spamdexing.
References in periodicals archive ?
Doorway pages often use generic "catch-all" terms designed to boost their search rankings, but then have very specific content on the actual page.
A doorway page serves no purpose other than to achieve a high-ranking search result that entices a searcher to click through, often to be redirected to an entirely different site.
Doorway pages that were redirecting content were exposed, and the HTML code was cleaned up.