Even though D'Usse' initial product is a VSOP, Woodyer says breaking the brand via bars and cocktails is an important way to drive sampling
and awareness, though retailers will get their chance to stock the stylish bottle.
During June, July and August, Sapporo Beer will host on- and off-premise events to build awareness, to drive sampling
and encourage consumers to enter to win the Custom Sapporo mopeds.
Brand advertisers can now reach users who have indicated that they like a specific product, brand or category, and drive sampling
in a completely trackable and viral manner.
First American CoreLogic's Schroeder suggests leveraging CoreLogic's predictive analytics tools to drive sampling
to achieve similar results.
When trying to drive sampling
and viewing, however, ads on TV and real-world word-of-mouth still rule.
More V-Family F-RAM products are due in November as we begin an aggressive marketing effort to drive sampling
and design-in activity," Staunton added.