e-detailing


Also found in: Medical.

e-detailing

(Electronic-DETAILING) Providing pharmaceutical sales presentations to physicians online. The doctors may review the presentation multiple times; however, if honorarium points or some other type of reward is awarded, they will typically receive it only one time. See healthcare IT.
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The experience can start with a Veeva CRM Approved Email sent by the field rep, inviting the physician to a CoBrowse e-detailing session.
Even when the first, somewhat shaky and unconvincing, talking head videos appeared on laptops a couple of years later, with a Key Opinion Leader (KOL) waxing lyrical about the value of a new therapy, pointing the way towards an e-Detailing future, many remained unconvinced.
TABLE: HOW TRADITIONAL AND DIGITAL METHODS ARE OVERLAPPING Traditional Promotions Digital Promotions Television Commercials Webisodes (commercials exclusively aired on-line) Direct Mail E-mail Press Releases Search engine marketing and/or blogs Sales Calls E-detailing
Tokyo, Japan, Nov 25, 2005 - (JCNN) - Japanese healthcare solution provider CareNet announced on November 24 that it has added two new items to e-Detailing, its drug information service targeted at medical professionals.
Although not poised to replace in-person sales calls, e-detailing is receiving favorable ratings by the industry.
amp; PARIS -- Quintiles, the world's leading biopharmaceutical services company, and Kadrige, the market leader in e-detailing and multichannel sales solutions for the pharmaceutical and healthcare industries, today announced the opening of the first Kadrige office in the U.
The survey results show that direct mail and office visits by sales reps are the most popular methods of marketing communication when compared with E-mail, telephone, and E-detailing.
As more and more doctors migrate to physician-only websites, online sources of information and interactive formats, the use of e-detailing in marketing plans is expected to rise over the next two years.
Through the PD One platform, pharmaceutical and life science companies can deliver content, send and receive emails, conduct e-detailing, create and manage content on customized microsites, and respond to information and sample requests through a single interface.
E-detailing, tele-detailing and medical science liaison (MSL) will have greater prominence, with service providers contributing significantly, visiongain's study finds.
Supplementing Sales Forces Efforts with e-Detailing
Even more important is the fact that Pfizer recognised our BookVision CLM as a huge step forward how CLM and e-Detailing should look like.