also has to have an annual normalized total shareholder return which is above the average of its maturity peer group (defined as the period of time since a firm's public listing) in more than 50% of all the periods for which the company is listed in the study
Kadri, Doctorate thesis ECPM
, Departement Polymeres, Universite Louis Pasteur de Strasbourg, Strasbourg, France (1997).
com), the digital media platform company for publishers, announced the results of a commissioned Forrester Total Economic Impact Study performed on four PubMatic clients which revealed a three-year risk-adjusted ROI of 334%; 30% lift on eCPM
for discretionary inventory through RTB; and 50% incremental lift by leveraging a Private Marketplace strategy with use of the platform.
The optimization and real-time dynamic of RTB inventory and sale has lead to vastly improved eCPMs
for the publisher (with an average of a 100 percent increase in eCPM
) and a significant increase in targeting capabilities and ROI for the advertiser.
Effectively reducing the eCPM
of video campaigns, SmartBidder is a proprietary real-time micro-opportunity analysis tool that allows advertisers to execute campaigns at the best possible price.
Weather Surge: Weather is once again the leader on the eCPM
Index, after being beaten by Education apps in August.
Our partnership with Inneractive brought more innovative campaigns and a higher eCPM
to our publishers while improving overall campaign performances," adds Inneractive partner Pedro Jahara CEO, RevMob.
9% 381 VIDEO AD NETWORKS 2008 - 2013: INVENTORY AND SPEND GROWTH 382 Five year analysis of video ad network eCPMs
reflect inventory availability, formats supported (and monetized) plus device proliferation 384 VIDEO AD NETWORK CPM ANALYSIS: 2008 - 2013 385 VIDEO ADVERTISING NETWORKS/PLATFORMS: AGGREGATE AND UNDUPLICATED INVENTORY, SPEND AND eCPM
ANALYSIS 2008 - 2013 387 VIDEO ADVERTISING NETWORKS/PLATFORMS: AGGREGATE AND UNDUPLICATED INVENTORY, SPEND AND eCPM
ANALYSIS 2008 - 2013 388 VIDEO ADVERTISING NETWORKS/PLATFORMS: AGGREGATED MEDIA SPEND 2008 - 2013 389 Video ad trafficking platforms projected to deliver $6.