eCPM


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eCPM

(Effective Cost Per Mille) A calculation that enables the revenue received from different Google AdSense "channels" to be compared to each other by deriving their CPM. For tracking purposes, channels can be assigned to the pages that host the ads or to the style of ads. The eCPM is the revenue received from one impression multiplied by 1,000 (see below). See CPM and Google AdSense.
eCPM Formula

 eCPM = total $ / number of ads X 1,000
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An ECPM also has to have an annual normalized total shareholder return which is above the average of its maturity peer group (defined as the period of time since a firm's public listing) in more than 50% of all the periods for which the company is listed in the study
Kadri, Doctorate thesis ECPM, Departement Polymeres, Universite Louis Pasteur de Strasbourg, Strasbourg, France (1997).
com), the digital media platform company for publishers, announced the results of a commissioned Forrester Total Economic Impact Study performed on four PubMatic clients which revealed a three-year risk-adjusted ROI of 334%; 30% lift on eCPM for discretionary inventory through RTB; and 50% incremental lift by leveraging a Private Marketplace strategy with use of the platform.
The optimization and real-time dynamic of RTB inventory and sale has lead to vastly improved eCPMs for the publisher (with an average of a 100 percent increase in eCPM) and a significant increase in targeting capabilities and ROI for the advertiser.
Effectively reducing the eCPM of video campaigns, SmartBidder is a proprietary real-time micro-opportunity analysis tool that allows advertisers to execute campaigns at the best possible price.
Weather Surge: Weather is once again the leader on the eCPM Index, after being beaten by Education apps in August.
Our partnership with Inneractive brought more innovative campaigns and a higher eCPM to our publishers while improving overall campaign performances," adds Inneractive partner Pedro Jahara CEO, RevMob.
9% 381 VIDEO AD NETWORKS 2008 - 2013: INVENTORY AND SPEND GROWTH 382 Five year analysis of video ad network eCPMs reflect inventory availability, formats supported (and monetized) plus device proliferation 384 VIDEO AD NETWORK CPM ANALYSIS: 2008 - 2013 385 VIDEO ADVERTISING NETWORKS/PLATFORMS: AGGREGATE AND UNDUPLICATED INVENTORY, SPEND AND eCPM ANALYSIS 2008 - 2013 387 VIDEO ADVERTISING NETWORKS/PLATFORMS: AGGREGATE AND UNDUPLICATED INVENTORY, SPEND AND eCPM ANALYSIS 2008 - 2013 388 VIDEO ADVERTISING NETWORKS/PLATFORMS: AGGREGATED MEDIA SPEND 2008 - 2013 389 Video ad trafficking platforms projected to deliver $6.