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eCRM |
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(Electronic CRM) CRM over the Internet. Most CRM systems have one or more Web-based applications for selling to or supporting the customer, so the terms eCRM and CRM are used interchangeably. See CRM. |
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Identifying, understanding, and interacting one-to-one with customers in an eCRM environment -- using the optimal message in their preferred method of communication -- leads to increased acquisition and retention. The study found that a typical $1 billion company could increase profitability by as much as $150 million a year by achieving top performance in eCRM capabilities. House of Brussels Chocolates ("HBSL" or "Brussels") (OTCBB:HBSL) announces that its sales team led by recently appointed Senior Vice President, Brad Romens will be attending the 2004 Winter Confectionery Efficient Promotion Planning Session hosted by ECRM from January 25 - 29 in San Antonio, TX. |
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eCRM