Rosen writes of the mirror as the very model of an egocasting technology, providing its user with a readily available image of him- or herself and encouraging self-consciousness and introspection.
08 (Time Capsule), 2008, whose central element was the HUQQUH (pronounced "hookah"), a media console into which you could plug any one of your egocasting technologies--from cell phone and camera to iPod--and have a file randomly uploaded to its digital time capsule (to be opened in 2030), information originally intended for personal use become part of a collective record of the moment, in a gift to the near future.
Notwithstanding this quote, the term Egocasting
was used for the first time by the historian Christine Rosen in an essay entitled "The age of Egocasting
This new environment to which the TV industry is now having to adapt is the world of Egocasting
, centred chiefly around Internet that will end up being characterised by a culture of hyper-personalisation of media consumption, and by mass media's shrinking prominence in the time we devote to entertainment.
These are heady times for the TV industry: growing use of IPTV, the development of VoD services, the advent of TV services distributed over the web in P2P mode, the growing phenomena of video podcasting and user-generated video content, the inevitable success of PVRs and PC Media Centres, not to mention the upcoming launch of commercial mobile TV offers in Europe using the DVB-H standardC* Is television entering into the egocasting
era faster than we anticipated?