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enriched ad

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A banner ad that provides user interaction when clicked or when the cursor is rolled over it. There are several variations. For example, the banner may include multiple ads and links, or it might have a scroll bar that can be activated to reveal more information or products. When clicked, the ad might launch another window with a larger ad or a form to be filled out. See banner ad.
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AdPay partners, like Clear Channel Television, benefit from immediate enriched ad content, increased site traffic driven by searches on other ACN partner sites, and monetized web traffic via contextual advertising.
Clear Channel Television Rolls Out AdPay Classifieds Network on 42 ... by Business Wire
When used with MSN enriched ad technology, the new units are two to three times more effective in increasing message association than traditional standard banners.
Interactive Advertising Bureau -IAB-, Doubleclick, MSN, and CNET ... by Business Wire
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