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eye tracking |
Also found in: Wikipedia | 0.04 sec. |
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Determining what a user looks at. Using sophisticated equipment, eye tracking follows the eye movements of a person looking at any visual such as a printed ad, an application's user interface or a page on a Web site. It is used to analyze the usability and effectiveness of the layout. |
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| One promising technology is eye tracking, which is non-invasive but recognizes inattentiveness, drowsiness, and impairment. Eye tracking also gives advertisers vast amounts of information about the effectiveness of their campaigns. With over 35 year's experience, Polhemus provides the absolute best in 6DOF tracking systems, eye tracking, and handheld three-dimensional scanners. |
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eye tracking
