focus group


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focus group

(product)
An event where market researchers meet (potential) users of a product to try to plan how to improve it.

focus group

a research method in which selected groups of people participate in focused discussion on a research issue. Groups may meet on more than one occasion. The method is seen as having some advantages over single-person interviews in allowing a more extended working out of individual and collective viewpoints. As well as a method used in sociology, it is also widely used by political parties and in MARKET RESEARCH.
References in periodicals archive ?
The focus groups include an equal number of stakeholders from the disability and airline communities.
Comments were generally positive about the online focus group software program, access, and organization.
Having only two groups can be problematic, as one of the groups could be unusual and difficult and the researcher will not be able to identify the unusual group until the third focus group meets.
Like focus groups, personal interviews include unstructured, open-ended questions.
One of the key factors in focus group interviews is that participants can converse with other people in a comfortable way.
Wraight said after the focus group discussions, HWNZ would provide advice to Health Minister Tony Ryall about final recommendations from the review, taking into account views and advice from the focus groups.
A focus group is an organized, facilitated discussion designed to enable researchers to better understand the range of opinion among target groups of people about an issue, product, or service.
In recent years, formalized focus group methods have been added to the toolbox of real estate appraisers and real estate economists.
A focus group is more than just a freewheeling chat around a table.
Focus group facilitators used semistructured, open-ended interview questions.
To maximize focus group time, the moderator follows a semi-structured interview guide or identifies four to five questions around which to center the discussion, then keeps the discussion on topic.