freemium


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freemium

(FREE preMIUM) A very popular marketing approach for software and services that provides a limited free version and a more expansive paid version. For example, an online storage provider may offer five gigabytes of disk space at no cost but then charge for greater capacities.

The free software version may include basic functions, while the paid version provides enhanced capabilities. A game might be free, but special avatars, scenery, speed boosters and the like are extra-cost items. Quite often, the free version contains ads, or in the case of music streaming, audio-based commercials as in AM and FM radio. See ad-supported software, shareware and lite version.
References in periodicals archive ?
Now, I know the word freemium sends a shiver down most spines - it conjures up visions of ads rolling after every level, constant money grabs with 'special offers' for in-game currency popping up every five minutes, and lives running out just as you're getting into your stride.
It's a gaming model the show itself lambasted in the Season 18 episode, Freemium Isn't Free - so I was hoping to find some ironic digs at themselves .
The Freemium model still dominates most software-as-a-service markets--not least cloud CRM.
Viu launches as a freemium service, with Indian consumers having access to thousands of hours of content for free.
Initially, many rejected the idea that freemium would ever become relevant in a corporate environment, unless it is for too niche activity.
Khan added, The partnership with VoipSec will give customers an opportunity to download the freemium version of EasySBC.
There is a risk that freemium will get thrown out with the windowing dishwater, that the major labels will bow to pressure from their boards and from big artists to seriously scale back free streaming.
Freemium has become one of the most prominent ways to earn money--giving a majority of users access to a basic version of the offering while charging few for a premium product or service (Teece, 2010).
IBM is reinventing enterprise email with a new freemium social collaboration offering that uses built-in analytics to give employees a new way to converse, find the right people and information fast, and get work done.
Since then it has grown to 4,000 but I think the bottom line is freemium publishing in Birmingham is only just getting started.
Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue
The hit mobile freemium has made its makers Glu Mobile Inc.