friendly URL


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friendly URL

A Web address that is easy for a user and a search engine crawler to decipher. All programming code embedded in a friendly URL is hidden under abstract and more readable names. For example, the "dirty URL" to look up the definition for the term "BGA" from the Computer Language Company's hosting server for customer W432 might look like computerlanguage.com/lookup.asp?id=W432&d=BGA.

Dirty URLs are hacker prone, because a file extension, such as ASP, gives away the underlying technology, and the syntax of the URL reveals the type of request. In contrast, the friendly URL for this query might be computerlanguage.com/lookup/W432/BGA, which offers a human readable and search engine friendly address, while hiding the Web server infrastructure. See URL.
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The creation of custom smart forms to support search engine optimization (SEO) friendly URLs for Terremark Inc.
provides its clients with complete SEO package from converting dynamic web page urls into Search engine friendly urls, quality genuine content, quality link building and manual but effective directory and search engine submissions, unlike some major Online promotion companies on the web which provide automated software generated submission services online.
Page wizards let editors easily create new web pages from pre-set templates, while the system automatically transliterates the page titles into friendly URLs to contribute search engine optimization.
eZcommerce features include an interactive branded storefront that is continuously refreshed with images and content that keeps shoppers coming back, optimized check-out flow to keep shoppers focused on completing their purchases, marketing spots for easy up-sell and cross-sell, Google Analytics to get comprehensive web traffic information, and SEO Friendly URLs so shoppers can find easily find products from search engines.
Marly's website is an e-commerce solution built in English, French and Dutch, featuring friendly URLs and offering over 300 products on sale to consumers in Europe and potentially beyond.