fund-raising

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fund-raising,

large-scale soliciting of voluntary contributions, especially in the United States. Fund-raising is widely undertaken by charitable organizations, educational institutions, and political groups to acquire sufficient funds to support their activities. Among the methods used are door-to-door appeals, direct-mail campaigns, charity dinners and testimonials, charity balls, benefit entertainments, and, more recently, televised appeals and telephone solicitation. These techniques are generally accompanied by advertising and public relations campaigns. Before World War I private social agencies conducted individual fund-raising drives in their own communities, but with the war came the start of federated drives conducted by several agencies for purposes related to the war effort. The community chest movement had its origin in these federated efforts. These joint efforts were highly successful in that they raised more money at a considerably lower cost. The United Way of America is now the national association of all community chests and community welfare councils. In addition to federated drives, the period following World War I also saw the development of professional organizations that raise funds for a percentage of the total. Although the united fund movement spread rapidly, many agencies still chose to conduct independent campaigns, notably the health-promoting organizations. After the American Red Cross reversed its position in the 1950s and allowed local chapters to join United Way drives, most health groups did likewise. Fund-raising for political purposes has led to demands for national and state regulation of such activities.

Bibliography

See G. A. Brakeley, Jr., Tested Ways to Successful Fund Raising (1980).

References in periodicals archive ?
Several posts and Department offices have held fund-raisers in recent weeks to benefit local staff in Haiti affected by the January earthquake.
Green Bee Fundraising, formerly Marketing Concepts Company, is yet another company that is bent on providing a reasonably priced fund-raiser with sure-fire results.
Total raised by professional fund-raisers over two years: pounds 27,269.
Ernie Green has been a key catalyst, organizing the first $1 million black fund-raiser in August 1994 and, last year, a $600,000 luncheon.
Most important, the fund-raiser was a way to illustrate CIGNA's corporate slogan -- "A Business of Caring" -- by connecting the company's business strategies with the needs of the Delaware Valley.
Actress Cheryl Rhoads, a Republican political activist from Toluca Lake, said fund-raisers like the NRCC's are important, impressing upon Hollywood - with a reputation as staunchly Democratic - that Republicans do live among them.
It will also force you to keep your fund-raiser between 10-14 days.
DIED: Alexis Pittman, Los Angeles AIDS activist and creator of the AIDS fund-raiser Battle for the Tiara, of AIDS-related complications, July 29,
The ``Woo at the Zoo'' fund-raiser for the Greater Los Angeles Zoo Association will reveal ``steamy facts'' about animal romance to egg on visitors on the eve of Valentine's Day.
You might have a school, for example, that maybe 10 years ago needed just one fund-raiser in the fall to meet all their needs," says Russ Lemieux.
The fund-raiser, which required a $5,000 minimum donation for attendance, brought in $400,000.

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