fund-raising


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fund-raising,

large-scale soliciting of voluntary contributions, especially in the United States. Fund-raising is widely undertaken by charitable organizations, educational institutions, and political groups to acquire sufficient funds to support their activities. Among the methods used are door-to-door appeals, direct-mail campaigns, charity dinners and testimonials, charity balls, benefit entertainments, and, more recently, televised appeals and telephone solicitation. These techniques are generally accompanied by advertising and public relations campaigns. Before World War I private social agencies conducted individual fund-raising drives in their own communities, but with the war came the start of federated drives conducted by several agencies for purposes related to the war effort. The community chest movement had its origin in these federated efforts. These joint efforts were highly successful in that they raised more money at a considerably lower cost. The United Way of America is now the national association of all community chests and community welfare councils. In addition to federated drives, the period following World War I also saw the development of professional organizations that raise funds for a percentage of the total. Although the united fund movement spread rapidly, many agencies still chose to conduct independent campaigns, notably the health-promoting organizations. After the American Red Cross reversed its position in the 1950s and allowed local chapters to join United Way drives, most health groups did likewise. Fund-raising for political purposes has led to demands for national and state regulation of such activities.

Bibliography

See G. A. Brakeley, Jr., Tested Ways to Successful Fund Raising (1980).

References in periodicals archive ?
In Europe, buyout and corporate finance funds drove the region's overall increase in fund-raising by raising $18.
In Europe, a handful of firms raising large funds, such as BC Partners and EQT Partners, have provided some ballast to the region's overall fund-raising levels this year," said Kreutzer.
It's a fantastic charity, with huge amounts of local support and a number of inspiring fund-raising initiatives to help organise.
Previously, a similar fund-raising lunch was held at Frankie's Italian restaurant, raising Dh18,000 in total: "We got quite a few big donations on the day, apart from the fund-raising activities and the lunch itself," the spokesperson continued.
How are fund-raising companies, such as your, enabling athletic departments to cope with budget shortfalls?
Schmidt said the Betty Crocker and Gold Medal brands are good fits for fund-raising purposes.
Thus, this issue of Library Trends is designed to probe the philosophical and organizational bases of library development and fund-raising, to look at the distinctions between development in academic and public libraries, and to infer some trends for the immediate future.
Princeton, too, is in the middle of a fund-raising campaign and is on track to surpass its goal of $750 million.
The fundamental premise of all fund-raising efforts is that people give to people.
I'm generally housebound, so it never occurred to me to attend any of the Society's fund-raising events.
Furthermore, if a camp is planning a one-time-only fund-raising campaign, it may not require a full-time development professional.

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