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generation Y |
Also found in: Dictionary/thesaurus, Wikipedia, Hutchinson | 0.03 sec. |
generation YSee generation X. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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| ? Mentioned in | ? References in periodicals archive | ||
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| In The world according to Y, Huntley examines the values and expectations of Generation Y from her position as a member of Generation X, offering valuable insights into the 'largest youth generation in history'. Generation Y (known to many as echo-boomers, boomer babies, millennials, the entitlement generation, or the digital generation), by the broadest definition, numbers more than 70 million Americans born between 1977 and 2000 and accounts for approximately 21 percent of the overall workforce. Generation Y is more technology savvy and financially literate than previous generations, and some insurers are refocusing their marketing campaigns to target these nearly 80 million future insurance buyers. |
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