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gimmick

   Also found in: Dictionary/thesaurus, Legal, Wikipedia, Hutchinson 0.04 sec.
gimmick
Chiefly US a device or trick of legerdemain that enables a magician to deceive the audience

gimmick [′gimĀ·ik]
(electricity)
Length of twisted two-conductor cable, used as a variable capacitive load, in which the capacitance is varied by untwisting and separating the individual conductors.


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Sports Illustrated, once devoted to high-toned writing, now fills the entire first half of the magazine with quick-read gimmicks and crass junk.
And that's a genuine exception in an entertainment universe where the rule is to regard gayness as a gimmick to jerk audience laughs of tears.
1-2-3 Diabetes Diet: A Step-By-Step Approach To Weight Loss Without Gimmicks Or Risks by Robert J.
 
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