gimmick


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gimmick

Chiefly US a device or trick of legerdemain that enables a magician to deceive the audience

gimmick

[′gim·ik]
(electricity)
Length of twisted two-conductor cable, used as a variable capacitive load, in which the capacitance is varied by untwisting and separating the individual conductors.
References in periodicals archive ?
Here we take a look at some of the latest gimmicks - and matched prices where possible.
The ADAM, for all of its gimmicks, looks great from the outside and could be the perfect car for congested New York streets.
Asda, which has historically been the cheapest supermarket fuel operator but doesn't offer in-store money-off deals, responded dismissively that it would "leave the tricks, gimmicks and lock-ins to others and keep delivering the lowest fuel prices".
And Liverpool's executive member for education, Cllr Keith Turner said: "It does sound like a gimmick and I doubt whether it will encourage many to want to read.
If he wins again will he just raise taxes on everyone to pay for this election gimmick instead of closing tax loop holes and raising tax on the wealthy.
For budding young rockers, yeah, it's probably good to have a gimmick.
The big surprise at the end, however, seems like a gimmick designed to give all of their previous interactions Deep Significance.
A NEW cut-price scheme to stop parents taking their kids on holiday in term time is a gimmick The People can reveal.
Was it only 25 years ago that our basketball gurus, concerned over the lack of scoring, introduced a dandy little gimmick called the three-point shot?
This is a real gimmick being pushed by business interests so that employers can force people to work overtime," said Charles Idelson, spokesperson for Oakland, Calif.
If an entire economy was propelled into the stratosphere by a marketing gimmick, a misconception or a dumb mistake, we sure could use another marketing gimmick, misconception or dumb mistake.