gimmick

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gimmick

Chiefly US a device or trick of legerdemain that enables a magician to deceive the audience

gimmick

[′gim·ik]
(electricity)
Length of twisted two-conductor cable, used as a variable capacitive load, in which the capacitance is varied by untwisting and separating the individual conductors.
References in periodicals archive ?
From coast-to-coast, states claim a balanced budget, even if a gimmick is used.
Now maybe I'm a little too tolerant, but I think this gimmick is about as racist as Daniel O'Donnell buying Marks and Spencers Y-fronts.
McQueen's biggest gimmick was to persuade every teenage girl to adopt the bare midriff and builder's bum look.
Domino's is doing away with the unneeded gimmicks - and today, debuts three Domino's Artisan Pizza flavors: Spinach & Feta, Italian Sausage & Pepper Trio and Tuscan Salami & Roasted Veggie.
No Gimmicks, No Ads, No SPAM, Just Accurate Personality Assessment
It's a wonder that the writers manage to fit all these gimmicks into an hour-long show and still have room for a red herring-laden plot.
Devoid of meaningful policies, Labour continues to rely on gimmicks and cheap headlines.
Executive director of Connexions Coventry and Warwickshire, Steve Stewart, said: "The advice we've had from young people is that they simply want good quality independent advice and information they can trust without the need for gimmicks such as opportunity cards.
But despite the overwhelming prevalence of gimmicks, there are truly innovative ideas that consist of thinking about familiar things in unfamiliar ways, and so obtaining insights that would otherwise be unlikely or impossible.
There's a lot of bands around in hardcore that have gimmicks, whether it be fashion or a stupid topic to sing about that they always use in all their songs," Jones says.
The products are solid, noted one judge, "and not loaded with a lot of gimmicks.
Bradburn told The Advocate that in addition to appreciating nudes, he preferred classic and romantic imagery to trendy modernity and gimmicks.