gimmick

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gimmick

Chiefly US a device or trick of legerdemain that enables a magician to deceive the audience

gimmick

[′gim·ik]
(electricity)
Length of twisted two-conductor cable, used as a variable capacitive load, in which the capacitance is varied by untwisting and separating the individual conductors.
References in periodicals archive ?
GIMMICKY J Dax Shepard on the run as Charlie Bronson
THE rugby press in England has always hated the flash, gimmicky Super 12.
Satoru Wono, Sonata for Sine Wave and White Noise (Sonore) A bit gimmicky in its take on classical form, but Wend manages to extract from his spare materials some wicked stripped-down funk.
It is not as gimmicky as it sounds, Choco-Lina is aimed at those wishing to avoid products made with cows' milk.
At this point we want to separate it from being gimmicky.
There is nothing gimmicky about ExpoPark because we do not need to window-dress it with a lot of peripheral nonsense it works.
The jacket's designer Wale Adeyemi said: "Although the words might look gimmicky there is always a message in my designs.
As Andrew notes, too often mainstream Hollywood movies are "simply 'product'-- bland, gimmicky, mindless 'events' designed, through high profile marketing, to make a fast buck" resulting in "imaginatively moribund output.
Rebuilding liberalism may involve not dreaming up gimmicky "new ideas" so mcuh as rediscovering solid old ideas that have been foolishly discarded.
Predictable excesses and brotherly rivalries took a hold and now they are back as predictable as ever, though the songs are more risible and gimmicky, the vocals more ludicrous than ever.
However don't expect anything gimmicky from his show Lovely