glocalization


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glocalization

(GLObal loCALIZATION) Specializing a website for a particular country by translating everything into that language. It also refers to targeting the site contents to the culture of the country.
References in periodicals archive ?
Among the masters of glocalization cited in the study is McDonald's, which has adapted its menu to local customs and tastes; it offers the McLox in Norway, for instance, and a vegetarian Maharaja Mac in India.
Glocalization is the recognition that, increasingly, for success in the
Glocalization is free to play, but only in the globalization sandbox.
The rich-world multinationals that rely on the glocalization model, Govindarajan and Trimble argue, ignore the potential of innovations from emerging markets to threaten established rich-world products.
Glocalization in food and agribusiness: strategies of adaptation to local needs and demands.
But despite those oddities, glocalization is rather a treat.
In this way capitalism would be perceived as less despotic, less self-serving, and more acceptable insofar as it would promote a type of sustainable development by which multiple identities are recognized, a sort of inclusive system in order to facilitate interrelations between people and cultures or what we may call glocalization.
The image is contemporarized by being placed against a background of ornamental art nouveau designs with a strip of newspaper in a vernacular language along the opposite side, which implicates the glocalization of the image.
Only recently, and largely within Geography, has there been a renewed interest in the interaction of the local and global under the rubric of glocalization.
As we present the content of the essay following that association, our aim is to find out the relationship between globalization and glocalization to determine the result subsequent to it.
To be fair, some theories of globalization mention a related concept, which some call glocalization.