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glocalization

   Also found in: Wikipedia 0.03 sec.

glocalization

(GLObal loCALIZATION) Specializing a Web site for a particular country by translating everything into that language. It also refers to targeting the site contents to the culture of the country.



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Here you will see the outcome of an architectural experiment that has tested how architects can respond to foreign contexts, and still be themselves, in a process that, to adapt a term used by Hans Ulrich Obrist, could be seen to be taking us towards an architecture of Glocalization.
 
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