greenwashing


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greenwashing

Making a point of how environment friendly a company is, when, in fact, nothing is actually done to accomplish that end. Greenwashing is false advertising in order to be more respected in today's world. See EPEAT and greenware.

Greenwashing

Misleading information given by an organization so as to present an environmentally responsible public image that conceals its true environmental impact.
References in periodicals archive ?
While greenwashing appears to distort the extent to which consumers and corporations are, infact, adopting and purchasing environmentally sensitive goods and services, greenwash also reduces the consumers' ability to determine the impact of their activities, a problem termed "green trust" (Chen and Chang, 2012).
Provide Clear and Accurate Information on Your Green Initiatives --Avoid greenwashing by empirically demonstrating whether an initiative, product, or service is truly green.
Accusations of greenwashing can also be levied against targets that some of us might not suspect.
I think we have passed the peak of greenwashing and today there is less, due to increased education.
The hidden trade-off is the most common form of greenwashing and a major target of trade regulators.
The concerns for greenwashing are that consumers lose their confidence in environmental claims; therefore, they are dissuaded from making a green choice," said Matt Petersen, president of Global Green, founded more than 10 years ago by former Soviet Union President Mikhail Gorbachev to help the environment through policy and personal responsibility.
AUSTIN, Texas -- The team that taught consumers how to call out greenwashing is now launching the Leanwashing Index.
Other angles pursued by the contributors include right-to-know campaigns, the ethics of greenwashing, and how to build an effective corporate environmental campaign.
Dianne Gouliquer, in the May 2001 "Living legacy making strides' story, unfortunately got roped in by government greenwashing rhetoric.
highlighting the automaker's "longstanding last-place EPA fuel efficiency ranking, broken promises and greenwashing.
Greenwashing was inserted into several questions fired at Federici by various members of the trade press to describe situations in which they felt companies or groups falsely claim their products are environmentally friendly or "green.
Consumers fed up with greenwashing can make effective use of brand loyalty in order to express their frustration or push for change.