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greenwashing |
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greenwashingMaking a point of how environmentally friendly a company is, when, in fact, nothing is actually done to accomplish that end. Greenwashing is false advertising in order to be politically correct in today's world. See EPEAT. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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| Sustainability reports also aren't effective greenwashing devices because they aren't printed in mass quantities; mass communication venues such as TV and print advertising are the traditional conduits for greenwashing programs. Dianne Gouliquer, in the May 2001 "Living legacy making strides' story, unfortunately got roped in by government greenwashing rhetoric. Rainforest Alliance is very well intentioned, although some people are worried about potential greenwashing since their funders include Neumann Kaffee Group, Volcafe, Starbucks, Kraft, Chiquita and Mitsubishi. |
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