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heuristics |
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heuristics [hyu̇′ris·tiks] (psychology) The study of the mental processes involved in problem solving. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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| Representativeness heuristics were used more often when the problem was set in a social context rather than a traditional mathematical setting. According to Daniel Kahneman and Amos Tversky, in their article "Intuitive Prediction: Biases and Corrective Procedures" in Judgment Under Uncertainty: Heuristics and Biases: "People often make extreme predictions on the basis of information whose reliability and predictive validity are known to be low. Heuristics are rules of thumb that consumers use to simplify decision making, which can expedite decision-making, but also increase decision-error. |
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