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high touch

   Also found in: Medical 0.02 sec.
high touch
Dealing with a human being instead of a computer screen or voice response system. The term was coined in the early 1980s by John Naisbitt in his best-selling book "Megatrends." Naisbitt pointed out the fallacy of automating every business transaction without human interaction at some point. There is no substitute for "the personal touch." Contrast with high tech.


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Use High Touch in a high-tech Era When a number of leaders are conducting business by e mail, voice mail, passwords, and Pins, the female entrepreneur succeeds because she guides with a strong, personal, bed side manner.
I finally got what he's talking about when he says jobs that are high touch are here to stay.
Hospital Focus on High Touch Baby's Birth Benefits, LLC was invited to attend a hospital-sponsored gathering of birth professionals to celebrate the partnership of labor assistants and childbirth educators supporting expectant families.
 
 
 
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