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high touch |
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high touchDealing with a human being instead of a computer screen or voice response system. The term was coined in the early 1980s by John Naisbitt in his best-selling book "Megatrends." Naisbitt pointed out the fallacy of automating every business transaction without human interaction at some point. There is no substitute for "the personal touch." Contrast with high tech. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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Fault tolerant solutions such as the one from Redundant Networks will appeal to xSPs in need of a high touch relationship with their hosting provider. He adds, "Health care organizations must evaluate consumer-focused technology carefully, remembering the need to balance high touch and high tech. In follow-up focus group discussions with employees, people told us, in effect, that while both high-tech and high-touch channels performed their jobs equally well, high touch was still more important to them in doing their jobs well. |
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