high touch


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high touch

Dealing with a human being instead of a computer screen or voice response system. The term was coined in the early 1980s by John Naisbitt in his best-selling book "Megatrends." Naisbitt pointed out the fallacy of automating every business transaction without human interaction at some point. There is no substitute for "the personal touch." Contrast with high tech.
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If we obsess over the technological gizmos, we're apt to forget the high touch that's critical to creating compelling places to work and generating high performance from committed people.
For more information on the high touch specialty pharmacy research go to: http://www.
One of Chapel Hill's institutions is adding high tech to its high touch focus.
In a move that differentiates its use of offshore resources, OpSource is keeping its high touch customer operations, such as its Customer Care Center, architectural engineering and operations team, here in the United States.
Our team is also committed to maintaining our tradition of high touch customer partnerships.
Satisfying reservation-less and high touch needs, the OCI conferencing platform combines the power of the PSTN and IP networks within a single system, giving carriers a highly integrated solution and a migration strategy for the future.
We plan to add jumbo mortgage residential lending services to the bank's product line as we continue providing high touch, personal banking to all of our First State customers.