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high touch

   Also found in: Wikipedia 0.03 sec.

Dealing with a human being instead of a computer screen or voice response system. The term was coined in the early 1980s by John Naisbitt in his best-selling book "Megatrends." Naisbitt pointed out the fallacy of automating every business transaction without human interaction at some point. There is no substitute for "the personal touch." Contrast with high tech.
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Fault tolerant solutions such as the one from Redundant Networks will appeal to xSPs in need of a high touch relationship with their hosting provider.
REDUNDANT NETWORKS LAUNCHES CHARTER PROGRAM FOR NEXT-GEN, HIGHLY ... by EDP Weekly's IT Monitor
He adds, "Health care organizations must evaluate consumer-focused technology carefully, remembering the need to balance high touch and high tech.
Technology Should be Used to Help Consumers by Hawkins, James A. / Physician Executive
In follow-up focus group discussions with employees, people told us, in effect, that while both high-tech and high-touch channels performed their jobs equally well, high touch was still more important to them in doing their jobs well.
High Touch by Shaffer, Jim / Communication World
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