horizontal search engine

horizontal search engine

A general-purpose search engine such as Google and Yahoo. Contrast with vertical search engine.
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As the Web grows larger, it is likely it will grow beyond the capability of any single horizontal search engine to keep up.
com is designed to enable shoppers to do what they haven't been able to do on a horizontal search engine like Google - and that's sift through millions of used listings to find exactly what they want in a matter of seconds," added Riesenbach.
Unlike horizontal search engines that respond to user queries in the form of links to pages with information, iXiGO Trip Planner attempts to understand user inputs and presents curated travel content summarized in a visual representation of options for modes of transportation, directions and rich information about destinations.
Weinberger, Founder, Chairman and CEO of ASCII Technology Holdings stated, "Unlike the large, horizontal search engines, the IT Locator is vertical and uses Geo-IP based location technology and industry created, standardized data to automatically identify the local solution provider and presents them with the closest matches to the user's specific needs and search criteria.
com has delivered superior return on investment (RoI) to premium advertisers in comparison to horizontal portals and horizontal search engines.
As the Internet grows and matures, with millions of new sites being posted annually, increased targeted marketing should be the norm and big horizontal search engines will have to adapt.