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horizontal search engine

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horizontal search engine
A general-purpose search engine such as Google and Yahoo!. Contrast with vertical search engine.


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com has delivered superior return on investment (RoI) to premium advertisers in comparison to horizontal portals and horizontal search engines.
As the Internet grows and matures, with millions of new sites being posted annually, increased targeted marketing should be the norm and big horizontal search engines will have to adapt.
com is designed to enable shoppers to do what they haven't been able to do on a horizontal search engine like Google - and that's sift through millions of used listings to find exactly what they want in a matter of seconds," added Riesenbach.
 
 
 
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