hype

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hype

1 Slang
a hypodermic needle or injection

hype

2
1. intensive or exaggerated publicity or sales promotion
2. the person or thing so publicized
References in periodicals archive ?
That's been the traditional thinking behind hyping something up to generate the excitement platform necessary to launch a product and have it experience an initial spike in sales.
Who's to say America's voters won't become resentful after the hundredth ad "for our consideration" hyping dream tickets?
And indeed, the man who figured most prominently in hyping the issue seemed particularly ill at ease discussing it.