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hype
(redirected from hyping)

   Also found in: Dictionary/thesaurus, Idioms 0.06 sec.
hype1 Slang
a hypodermic needle or injection

hype2
1. intensive or exaggerated publicity or sales promotion
2. the person or thing so publicized


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PBS aired ``The Gin Game,'' which reunited Dick Van Dyke and Mary Tyler Moore, during the past May sweeps and will present ``The Blues,'' an ambitious documentary series featuring films by Martin Scorsese, Clint Eastwood and other respected filmmakers just as the networks are hyping their new fall schedules.
Intrusion detection systems are a market failure, and vendors are now hyping intrusion prevention systems, which have also stalled," said Richard Stiennon, research vice president for Gartner.
The drink Rockstar, for example, crows that one can ``party like a rockstar'' while hyping itself as ideal for everyone ``from athletes to rockstars.
 
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