inbound marketing


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inbound marketing

A Web-based sales technique that offers helpful material on a website in addition to information about the company's products. The approach is designed to keep visitors coming back to the site on a regular basis. Examples include white papers, blogs, videos, e-books, glossaries, podcasts and current news. The Web opened a world of opportunities for inbound marketing. Contrast with outbound marketing.
References in periodicals archive ?
Clutch's effort to identify leading inbound marketing agencies remains ongoing, and the company encourages established firms to apply for inclusion in future updates.
Companies are 3x as likely to see higher ROI on inbound marketing campaigns than on outbound campaigns
Microsoft are increasingly encouraging inbound marketing among the network of independent product vendors, application developers and providers of add-ins for SharePoint and Office 365.
Square 2 Marketing discovered a strategic connection between HubSpot's marketing automation software, their own unique Reality Marketing methodology and the perfect combination of inbound marketing tactics to produce the results required to propel their inbound marketing agency to the top of the HubSpot Partner ranking and deliver clients quantifiable results from their marketing efforts.
Our 5,000 customers appreciate that HubSpot is an all-in-one inbound marketing platform, and in order to further improve their daily workflow, we decided to create the App Marketplace which offers businesses a comprehensive suite of valuable software tools necessary to be more successful marketers," said Mike Volpe, chief marketing officer, HubSpot.
As a small team of experts, we will be using the funding to expand our delivery capability with the launch of our community management hub, focused on engaging our customers' target audience with our inbound marketing methodology.
If you're not using inbound marketing to not only nurture leads but also to build brand loyalty, then you aren't connecting the dots.
Inbound marketing relies on providing valuable information to potential buyers in the form of blogs, podcasts, eBooks, or other content, in order to drive website traffic, which is then enabled with marketing automation software to reach the most likely buyers.
Following the success of the full day B2B Marketing Forum held at Newcastle's Live theatre in June, the agency has decided to breakdown key information on Inbound Marketing into short knowledge sessions.
officially launched their European headquarters today, expanding upon the company's global inbound marketing presence and providing increased levels of service and support to customers around the world.
Despite harsh criticism from industry pundits who argue that Marketing Technology Blog founder Douglas Karr should leverage this opportunity to grossly overstate the new app's impact on the digital ecosystem, the embattled inbound marketing professional remains resolute in his practical approach.
HubSpot, the world's largest provider of Inbound Marketing software, has over 10,000 customers (2,000 partners) in 90+ countries.