It has been a repositioning of the fruit from an inferior fruit
to one that is accepted in [a] five-star ambience", Joseph said.
In the book John traces his sales and marketing prowess back to the age of eight when he successfully sold some freshly picked blackberries to a local greengrocer, having noticed inferior fruit
on sale the previous day.
Over the recent years I've noticed that we in Wales, possibly in England too, are seeing inferior fruit
and vegetables in some shops.