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interactive TV

   Also found in: Wikipedia, Hutchinson 0.53 sec.

interactive TV

Two-way communications between the TV viewer and service providers. Although various experiments took place in the 1980s, interactive TV never took off as expected. The closest thing to it is the ability to play, stop and rewind movies from the video-on-demand (VOD) offerings on cable TV. Using IPTV, the telephone companies are expected to provide competition to the cable operators. See IPTV, Internet TV, video-on-demand and digital convergence.



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LAS VEGAS -- EchoStar Communications Corporation (NASDAQ: DISH) and its DISH Network(TM) satellite TV service announced today from the 2007 International Consumer Electronics Show that it will launch exciting new interactive TV (iTV) programs throughout 2007, including Racing Interactive and 2007 ICC Cricket World Cup.
These new offerings are a great example of DISH Network's ability to enhance DISH Network's viewers' set top boxes with the latest iTV technology," said Scott Higgins, director of Interactive TV Programming for DISH Network.
provider of interactive TV programs and the world leader in the number of ITV-enabled homes, with more than 20 interactive channels, serving over 10 million customers respectively.
 
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