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interactive TV

   Also found in: Wikipedia 0.01 sec.
interactive TV
Two-way communications between the TV viewer and service providers. Although various experiments took place in the 1980s, interactive TV never took off as expected. The closest thing to it is the ability to play, stop and rewind movies from the video-on-demand (VOD) offerings on cable TV. Using IPTV, the telephone companies are expected to provide competition to the cable operators. See IPTV, Internet TV, video-on-demand and digital convergence.


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NetPlay TV, the interactive TV gaming company, has bought the entire share capital of Abstract Games, which specialises in the production of competitions and interactive gaming products that appear in newspapers and magazines across the UK.
Zone 4 Play serves as the sole technology partner of the Winner Channel, UK's first cable interactive TV fixed-odds gaming service and is entitled to 45% of the net revenues realized by the channel.
Channel 4 is using the programme to test its new interactive TV strategy and bosses are said to be excited by the development.
 
 
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