interstitial ad


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interstitial ad

An advertisement on a website that is more like a TV commercial, which takes center stage. Meaning "in between," interstitial ads display in a separate window while you download the next Web page. Contrast with a banner ad, which is a more passive form of advertising.

Introduced in 1997 by San Francisco-based Streamix, HyperStitial was software that resided in your computer and enabled your browser to display interstitial ads. See Superstitial.
References in periodicals archive ?
The midADdle Network contains more than 250 qualified publisher sites who gain customer support from site visits and software downloads, and who earn 65% of all interstitial ad revenue.
Publishers interested in gaining additional revenue from their apps simply need to serve an estimated four interstitial ads per monthly active user, and Tapjoy will credit back their analytics costs, enabling them to create a sizable, and incremental revenue stream.
Aside from offering an easy, affordable way to insert banner and interstitial ads in HTML5, the Future5 provides precise targeting, optimization and real-time reporting capabilities.
Any form of interruptive advertising such as pop-ups, overlays, or interstitial ads will damage your brand.
For JUMBLE, these opportunities will include use of interstitial ads (online ads that pop up to readers automatically), prize and offer redemption, and contextual prize sponsorship.
Issue reviewed contained pieces on maximizing your marketing dollar; how to create online banner, split-screen and interstitial ads that get results; resurrecting a poor company image; how today's top e-mail programs reward customer loyalty; a brief profile of 1-800-FLOWERS founder Jim McCann; and six ways to battle burnout.
The company's new ad campaign includes micro-targeted ads, rich media ads, email marketing through a monthly newsletter and single-player interstitial ads.