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interstitial ad

   Also found in: Wikipedia 0.01 sec.
interstitial ad
An advertisement on a Web site that is more like a TV commercial, which takes center stage. Meaning "in between," interstitial ads display in a separate window while you download the next Web page. Contrast with a banner ad, which is a more passive form of advertising.

Introduced in 1997 by San Francisco-based Streamix, HyperStitial was software that resided in your computer and enabled your browser to display interstitial ads. See Superstitial.
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Among its best features is that it has banner and text ads, and interstitial ads which can cover a whole web page whenever someone visits your site.
Does the Internet Provide Adsense Alternatives? by Cliff Posey Jr / Computers and Internet community
Issue reviewed contained pieces on maximizing your marketing dollar; how to create online banner, split-screen and interstitial ads that get results; resurrecting a poor company image; how today's top e-mail programs reward customer loyalty; a brief profile of 1-800-FLOWERS founder Jim McCann; and six ways to battle burnout.
The Marketing Revolution Newsletter by The Newsletter on Newsletters
The company's new ad campaign includes micro-targeted ads, rich media ads, email marketing through a monthly newsletter and single-player interstitial ads.
TEN Goes Pogo for Mass-Market by Networks Update
 
 
 
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