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interstitial ad

   Also found in: Wikipedia 0.01 sec.

An advertisement on a Web site that is more like a TV commercial, which takes center stage. Meaning "in between," interstitial ads display in a separate window while you download the next Web page. Contrast with a banner ad, which is a more passive form of advertising.

Introduced in 1997 by San Francisco-based Streamix, HyperStitial was software that resided in your computer and enabled your browser to display interstitial ads. See Superstitial.
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Issue reviewed contained pieces on maximizing your marketing dollar; how to create online banner, split-screen and interstitial ads that get results; resurrecting a poor company image; how today's top e-mail programs reward customer loyalty; a brief profile of 1-800-FLOWERS founder Jim McCann; and six ways to battle burnout.
The Marketing Revolution Newsletter by The Newsletter on Newsletters
Interclick has established a solid track record of results for advertisers based on the performance of its flagship interstitial ad format.
Interclick Enhances Its Advertising Network with New Formats and ... by Business Wire
According to an eMarketer research report from September 2004, the interstitial ad format (also referred to as a "transitional page") combines a much higher response rate and a more positive user attitude toward the ads than traditional pop-ups and pop-unders.
MidADdle Launches Two Tiered Advertising Network by Business Wire
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