interview

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interview

a method of collecting social data at the INDIVIDUAL LEVEL. This face-to-face method ensures a higher RESPONSE RATE than POSTAL QUESTIONNAIRES, but can introduce INTERVIEWER BIAS by the effect different interviewers have on the quality VALIDITY and RELIABILITY of the data so collected.

Interviews may be structured, with the interviewer asking set questions and the respondents’ replies being immediately categorized. This format allows ease of analysis and less possibility of interviewer bias, but the data will not be as ‘rich’ as that elicited by an unstructured design (and may be subject to problems such as MEASUREMENT BY FIAT – see also CICOUREL). Unstructured interviews are desirable when the initial exploration of an area is being made, and hypotheses for further investigation being generated, or when the depth of the data required is more important than ease of analysis. See QUALITATIVE RESEARCH and QUANTITATIVE RESEARCH TECHNIQUES.

References in periodicals archive ?
Students were interviewed individually two to three weeks before taking the exam, for approximately twenty minutes, and their responses were audiorecorded and transcribed.
He was to be interviewed by an Australian manager, Tom.
In addition to interviewing McLaren, Colletti has also interviewed Atlanta special assistant Jim Fregosi, who has managed four teams over a 14-year managing career.
When Edwin Massengill interviewed Ed Rutledge in Burlington, North Carolina in 1939, he foreshadowed a theme of the interview in the contextualizing remarks he offered at the beginning of Rutledge's story: "a, well-dressed, bespectacled young fellow, was standing on a street corner when I asked him for a history of his life.
I have been interviewed by one to 12 people at a time.
In one study he conducted with Geiselman, witnesses of a filmed, simulated violent attack remembered 50 percent more about it when interviewed by high school stu dents trained in the enhanced procedure than when interviewed by experienced police detectives trained in the original cognitive approach.
Stream of consciousness interviews were used when we traveled with and interviewed frequent flyer business travelers on long-haul flights (over three hours).
For unlike African American novelists Ralph Ellison and James Baldwin, who were widely interviewed throughout their careers in conversations that became important revelations of their work, Wright had always seemed to me to be a much more reclusive figure, a person less inclined to submit himself to, or reveal himself in, literary interviews.
OTC:GSPI) announced today that GSPI's President, Joseph LaStella, will be interviewed live on SubPennyRadio.
Their primary caretakers were interviewed in order to investigate the factors within their homes that aided academic achievement.
We interviewed six online educators in a mid-western university about their course development experiences.