keyword


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keyword

[′kē‚wərd]
(computer science)
A group of letters and numbers in a specific order that has special significance in a computer system.

keyword

(1)
One of a fixed set of symbols built into the syntax of a language. Typical keywords would be if, then, else, print, goto, while, switch. There are usually restrictions about reusing keywords as names for user-defined objects such as variables or procedures. Languages vary as to what is provided as a keyword and what is a library routine, for example some languages provide keywords for input/output operations whereas in others these are library routines.

keyword

(2)
A small set of words designed to convey the subject of a technical article. Some publications specify a fixed set of keywords from which those for a particular article should be chosen.

keyword

(1) A word used in a text search.

(2) A word in a text document that is used in an index to best describe the contents of the document.

(3) A reserved word in a programming or command language.
References in periodicals archive ?
Bucklin of the UCLA Anderson School of Business have developed the first model to measure the performance of individual keywords in paid search advertising on Internet search engines.
When a brand integrates Concordance on its website they can select keywords that underscore brand attributes or direct shoppers to the promotions.
specify the number of unique keywords in the content against which Ads will appear - up to twenty unique keywords can be tagged within each page of content.
If users don't know what tag to apply to their search, they can do a regular keyword search on Dumbfind.
Keyword Sales Program -- JumpTap's Keyword Sales Program delivers targeted, keyword-based ads and content to mobile users searching for goods and services.
With this in place, SearchForce's bidding engine can incorporate inventory-driven keywords or raise keyword bids on high margin products, maximizing overall profits.
If a requested Keyword is available, NeoMedia will process the application, thoroughly researching to see if it has been otherwise trademarked, and provide a market price for registration and activation.
Search Term Portfolios - an easy to use tool to manage keyword lists
Co-founder Matt Cramer said, “We are continually listening to our users to make Keyword Aspects the easiest and most useful keyword intelligence tool available.
how often it is searched relative to other keywords, is an important indicator of consumers' clicking tendencies-the less popular a keyword is, the more a consumer clicks after searching it, and the more likely those clicks are on sponsored links.
One of the real keys is long-tail keyword phrases and keyword density.