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keyword advertising

   Also found in: Wikipedia 0.03 sec.

keyword advertising

Paying for placement and click-throughs on the results list of a Web search engine. Advertisers bid an amount to get a link to their Web site placed at the beginning of the results list when the user's search words match their product keywords. For example, a publisher of a computer dictionary might use keywords such as "computer terms" and "computer definitions" as keyword phrases. If the user searches on those words, a brief summary of the product will appear at the top of the results list or at the side similar to a banner ad. If the user clicks on that link to go to the advertiser's Web site, the advertiser is charged the amount it bid for placement. See Overture and meta ad.



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By bringing the proven approach of keyword advertising to the phone, Apptera provides an unprecedented way for advertisers to promote their product to a prospect at the exact time the caller is searching for it.
The moderated discussion debated the future of search keyword advertising, with Burdick providing insights specifically on how B2B search advertising is evolving.
By bringing the proven approach of keyword advertising to the phone, Apptera provides an unprecedented way for advertisers to promote their product to a prospect at the exact time the caller is searching for it.
 
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