lifestyle


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lifestyle

(of a drug) designed to treat problems, such as impotence or excess weight, which affect a person's quality of life rather than their health

lifestyle

the manner in which an individual or group lives (see Polsky, 1969). Whilst the term has been used in a variety of contexts, it has recently been used especially in connection with the practice and discourses of ADVERTISING agencies and market research organizations. Conceptions of lifestyle’ have become increasingly important in the marketing and advertising process since World War II, with the development of new forms of popular entertainment and new vehicles of mass communication, such as radio, cinema and television. The emergence of CONSUMER CULTURE and new consumer goods (e.g. cars, cigarettes, cosmetics) required new ways of selling. In the advertising process the success of a campaign increasingly relied upon the active identification of the consumer with the image of the product and advertisers have come to recognize the importance of understanding human motives and desires as an aid to effective communication and marketing. See also ADVERTISING, COMMERCIAL ETHNOGRAPHY.
References in periodicals archive ?
About the Lifestyle Report - The Lifestyle Trend Report comprises topics on all aspects of life, from sports to health.
Mohammed Al Habbai, Senior Vice- President at Dubailand, said: oDubai Lifestyle City is a unique project in DUBAILAND that offers unmatched luxury within a gated community.
The "equity" in property owner ship longevity and income, of rural lifestyle residents.
Discharge planning: The program should include ongoing exercise and lifestyle recommendations to follow after treatments end and to minimize the possibility of a recurring dysfunction.
This home is designed to appeal to the, 'move over' buyers who are selling larger homes but are not willing to pare down their lifestyle.
The idea is to develop a showplace for the country lifestyle.
Hays, KS, serves as Director of Administration and Roger Olson, Rural Lifestyle Media; Hudson, WI is Director of Marketing.
From hotel accommodations to stand alone villas, all guests have access to five swimming pools, multiple restaurants, nightly entertainment, spa, fitness center, beaches, tennis courts and more, plus the exclusive Lifestyle Caribissmo Night festivities.
It turns out that among the myriad of terms, these people simply refer to their lifestyle as "living in the country.
Soma Management is committed to the creation of fully-developed lifestyle brands and properties centered around original stories, imaginative visuals and empowering messages that inspire people.
Consumer electronics are an integral part of almost any homeowner's lifestyle.
We are encouraged by the favorable consumer response to our Lifestyle stores and intend to build on that momentum in the coming year," said Dominick's President, Don Keprta.